While studying at the Courtauld Institute of Art, Ali Kurr’s experimental immersive videos ignited a passion for filmmaking and directing. Her evolving, genre shifting style has seen her produce some of the most striking promos for artists including Loyle Carner, Poppy Ajudha and Rina Sawayama. Her work has been recognised at the UK MVAs and had her named VEVO’s ‘One To Watch’. Her commercial work is bold, energetic and full of attitude, with recent campaigns for the BBC, Bang and Olufsen, Nando's and Sports England garnering praise and a coveted D&AD award. Her narrative debut ‘Sparrow’, made alongside BAFTA nominated producer Sorcha Bacon, opened BFI Flare’s ‘Calm Before the Storm’ showcase.  She has since directed award winning short 'Kindred' as well as erotic short 'Outercourse' and was named an 'Emerging Brit' by the National Youth Film Academy.

Selected Credits


Instax - McCann Agency - TVC 


This Girl Can, Again -  Sport England - TVC

Nando's - Phantom Agency - TVC

DFS - Ordinary People, Extraordinary Thing - Olympics - TVC 

Bang and Olufsen - Conde Nast Agency - TVC 


Bad Friend - Rina Sawayama

XS - Rina Sawayama

Frontier Tech (Documentary) 

Outercourse (Short Film)

This Girl Can - Sport England - TVC

Griff x Zedd 'Inside Out'


Emerging Brit - National Youth Film Academy 

Ella Balinska - Train Like an Angel - Vogue UK

Naomi Scott - A Very Modern Princess - Vogue UK 

Do What Works For You - Veet - BETC

Change The Game - BBC Creative - BBC

Made In Music - 3 Mobile - Boys & Girls 

One - Ebony Frainteso - FNY LTD


Amber Simone - 'Strawberry Kisses' - Juicebox Recordings

Nike - 'Train Harder' - Guerilla

All the Me's - Max Fashion - Saatchi & Saatchi

Samsonite - Middle East - 10 Years of Cosmolite

Poppy Ajudha - She Is The Sum - High Focus Records - UKMVA Best Pop Newcomer Nomination

Include Me 'Documentary' - Dazed and Confused 


Poppy Ajudha - Spilling Into You - High Focus Records - UKMVA Best Pop Newcomer Nomination

Yonaka - Bubblegum - Atlantic Records 

Puma x ASOS - 'Do You' 

Valentino - SS18 Collection + Punk Sneakers


VEVO Director: One to Watch

Loyle Carner - NOCD - AMF Records 

Connie Constance - Lose My Mind - AMF Records / UKMVA Best Pop Newcomer Nomination


Rina Sawayama - Where Are U - Momoeé Records

Sparrow - Short Film - Official selection: BFI Flare, Underwire, London Short Film Festival