Ali Kurr (National Youth Film Academy ‘Emerging Brit’, 2019) is a British-Polish director based in London. Her music videos for artists including Loyle Carner, Poppy Ajudha and Connie Constance have seen her nominated at the UK Music Video awards and named VEVO’s ‘One To Watch’. In 2020, Ali directed two adverts for Sport England’s acclaimed ‘This Girl Can’, which saw her win a prestigious D&AD wood pencil. Recently, Ali has written and directed videos for Rina Sawayama’s ‘Hold The Girl’ album, with a nomination for her queer-poly-pop-mash-up of a film, ‘This Hell’ at the 2022 MTV VMAs. Since 2012, Ali has directed a wide range of talent from Bollywood icons including Ranbir Kapoor to Netflix breakout star Simone Ashley (Bridgerton, Sex Education). Ali’s first short, ‘Sparrow’, an acute retelling of two lovers on holiday starring Simone Ashley and Catriona Stirling, opened BFI Flare’s ‘Calm Before the Storm’ screening and won at Underwire festival.


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Selected Credits


Hold The Girl - Rina Sawayama 

This Hell - Rina Sawayama - MTV VMA's 'Video For Good' 

Instax - McCann Agency - TVC 


This Girl Can, Again -  Sport England - TVC

Nando's - Phantom Agency - TVC

DFS - Ordinary People, Extraordinary Thing - Olympics - TVC 

Bang and Olufsen - Conde Nast Agency - TVC 


Bad Friend - Rina Sawayama

XS - Rina Sawayama

Frontier Tech (Documentary) 

Outercourse (Short Film)

This Girl Can - Sport England - TVC


Emerging Brit - National Youth Film Academy 

Ella Balinska - Train Like an Angel - Vogue UK

Naomi Scott - A Very Modern Princess - Vogue UK 

Do What Works For You - Veet - BETC

Change The Game - BBC Creative - BBC

Made In Music - 3 Mobile - Boys & Girls 

One - Ebony Frainteso - FNY LTD


Amber Simone - 'Strawberry Kisses' - Juicebox Recordings

Nike - 'Train Harder' - Guerilla

All the Me's - Max Fashion - Saatchi & Saatchi

Samsonite - Middle East - 10 Years of Cosmolite

Poppy Ajudha - She Is The Sum - High Focus Records - UKMVA Best Pop Newcomer Nomination

Include Me 'Documentary' - Dazed and Confused 


Poppy Ajudha - Spilling Into You - High Focus Records - UKMVA Best Pop Newcomer Nomination

Yonaka - Bubblegum - Atlantic Records 

Puma x ASOS - 'Do You' 

Valentino - SS18 Collection + Punk Sneakers


VEVO Director: One to Watch

Loyle Carner - NOCD - AMF Records 

Connie Constance - Lose My Mind - AMF Records / UKMVA Best Pop Newcomer Nomination


Rina Sawayama - Where Are U - Momoeé Records

Sparrow - Short Film - Official selection: BFI Flare, Underwire, London Short Film Festival