While writing her thesis at the Courtauld Institute of Art, Ali Kurr began making immersive videos to support her writing. Upon the completion of her degree she swapped academia for music videos. Her films for artists including Loyle Carner, Poppy Ajudha and Connie Constance saw her work recognised at the UK Music Video Awards and Kurr named VEVO’s ‘One To Watch’. Since then, she has directed commercials for the BBC, Nike, Samsonite and Corona, while her narrative debut ‘Sparrow’, made alongside BAFTA nominated producer Sorcha Bacon, opened BFI Flare’s ‘Calm Before the Storm’ showcase. In 2019, Kurr was named an ‘Emerging Brit’.

Selected Credits


Emerging Brit - National Youth Film Academy 

Naomi Scott - A Very Modern Princess - Vogue UK 

Do What Works For You - Veet - BETC

Change The Game - BBC Creative - BBC

Made In Music - 3 Mobile - Boys & Girls 

One - Ebony Frainteso - FNY LTD


Amber Simone - 'Strawberry Kisses' - Juicebox Recordings

Nike - 'Train Harder' - Guerilla

All the Me's - Max Fashion - Saatchi & Saatchi

Samsonite - Middle East - 10 Years of Cosmolite

Poppy Ajudha - She Is The Sum - High Focus Records - UKMVA Best Pop Newcomer Nomination

Include Me 'Documentary' - Dazed and Confused 


Poppy Ajudha - Spilling Into You - High Focus Records - UKMVA Best Pop Newcomer Nomination

Yonaka - Bubblegum - Atlantic Records 

Puma x ASOS - 'Do You' 

Valentino - SS18 Collection + Punk Sneakers


VEVO Director: One to Watch

Loyle Carner - NOCD - AMF Records 

Connie Constance - Lose My Mind - AMF Records / UKMVA Best Pop Newcomer Nomination


Rina Sawayama - Where Are U - Momoeé Records

Sparrow - Short Film - Official selection: BFI Flare, Underwire, London Short Film Festival